Parent 1, Parent 2, Parent 3: you get up to 5 parents in the new CIAI campaign to activate a remote support. If it's true that doing things together is more beautiful, in times of crisis making a donation in a group also means making it more affordable and sustainable. 
This is the origin of the creative idea developed by Ogilvy Italia.

Agency: Ogilvy
Production Company: The Box Films
Director: Bellone + Consonni
Executive Producer: Antonio Cappuzzello
Producer: Luca Zampieri

Post-production: Exchange e Hogarth